Journey Builder is a multi-dimensional application to perform omni-channel marketing campaigns, but sometimes you need to do something specific to your business beyond the out-of-the-box tools. In this session, we will dive into how you can enhance your 1-to-1 customer journeys using Custom Activities. Custom Activities allow you to perform non-native actions, tailor the journey to the needs of your business, and make direct connections to your system to send or retrieve data, or to make decisions based on that data.

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